Privacy Policy

1. Introduction

Lifeline Litigation Loans ("we", "us", "our") is committed to handling personal information responsibly. This policy describes what information we collect, why we collect it, how we use and protect it, and what rights you have regarding your information.

This policy applies to information collected through our website at lifelinejlit.click, through our contact form, and during the delivery of our services. It is written in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation in Ontario.

If you have questions about this policy, you can reach us at [email protected].

2. Information We Collect

Information you provide to us

When you submit an enquiry through our contact form or communicate with us directly, we may collect:

• Your name
• Your email address
• Your phone number (if provided)
• The content of your message or enquiry
• Organisation name (if provided)

Information collected automatically

When you visit our website, certain information is collected automatically through cookies and analytics tools, including pages visited, time spent on pages, browser type, and approximate geographic location. See Section 5 for details on cookies.

Legal basis for processing

We process personal information on the basis of: (a) your consent, where provided; (b) the need to fulfil a service engagement you have requested; and (c) our legitimate interest in maintaining appropriate records and improving our services.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your enquiry and discuss whether our services fit your situation
• To deliver services you have engaged us to provide, including sending workbooks, templates, reports, and session replay links
• To send written follow-up support during the agreed follow-up period of an engagement
• To maintain records of completed engagements for our own administrative purposes
• To improve our website and service offerings based on aggregated, anonymised usage data

We do not use your personal information for automated decision-making or profiling. We do not sell personal information to third parties. We do not send unsolicited marketing communications without your explicit consent.

4. Data Sharing and Third Parties

We do not share your personal information with third parties except in the following limited circumstances:

• Service providers: We may use third-party tools for email delivery, website hosting, and analytics. These providers are contractually required to handle your information only as directed by us and in accordance with applicable privacy law.
• Legal requirements: We may disclose personal information if required to do so by law or in response to a valid legal request from a public authority.

We do not share personal information with any organisation for the purpose of advertising or marketing to you on their behalf.

5. Cookies

Our website uses cookies to support basic functionality and to understand how visitors use the site. You can manage your cookie preferences using the controls on our Cookie Policy page. Essential cookies required for the site to function cannot be disabled; all other categories are optional.

6. Data Retention

We retain personal information only as long as necessary for the purposes described in this policy:

• Enquiry records are retained for 12 months from the date of the enquiry, or for 12 months from the end of any resulting engagement, whichever is later.
• Engagement records (signed scopes, deliverables, follow-up correspondence) are retained for 3 years from the end of the engagement.
• Website analytics data is retained in anonymised, aggregated form and is not linked to individual identities.

7. Data Protection Measures

We take reasonable technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration, and destruction. These measures include:

• Encrypted data transmission via HTTPS for all website communications
• Access to personal information restricted to staff with a direct need for it in delivering the relevant service
• Regular review of data retention to ensure information is not held longer than required

No transmission over the internet can be fully secured, and we cannot guarantee absolute security. If you believe your information has been compromised, please contact us promptly at [email protected].

8. Your Rights Under PIPEDA

Under the Personal Information Protection and Electronic Documents Act, you have the right to:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that inaccurate or incomplete information be corrected
• Withdrawal of consent: Withdraw consent to the processing of your personal information, where consent is the basis for processing
• Complaint: Lodge a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have not been respected

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

9. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

10. Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has submitted information through our website, please contact us and we will delete it promptly.

11. Changes to This Policy

We may update this policy from time to time. When we make material changes, we will update the "Last Updated" date at the top of this page. Continued use of our website or services after a policy update constitutes acceptance of the revised policy.

12. Contact for Privacy Inquiries

For any questions, requests, or concerns related to this privacy policy or the handling of your personal information, please contact:

You may also contact the Office of the Privacy Commissioner of Canada at priv.gc.ca if you are unsatisfied with our response to your inquiry.